Is Your Retail Business Hiding in the Dark?

If you run a retail operation in an urban environment, you know just how competitive things can be. You'll want to try and keep in front of your competitors as much as possible and consider any new ideas that persuade your prospects to step into your store versus another. Yet you may be missing a trick when you operate during the hours of darkness. You could be leaving a lot on the table due to your visibility, so what should you be focusing on here?